I helped a client apply for a role the other day, and after she submitted her application, she sent me a screenshot of how many people applied for the job (highlighting in yellow for me!). But you know what stood out most? Only 52% included a cover letter. That means nearly half of the applicants didn’t bother attaching one. Now, I’ll be honest, if you had asked me in my 20s, I probably wouldn’t have either. Back then, I didn’t truly understand the power of a thoughtful, tail